Remould the business enterprise citizen's image to need transmuting of brand intelligence

On January 25, the sunlight of the winter days inside afternoon agley spreads at Huai sea road in Shanghai up.

Huai sea road the west carry, red workshop, a big slice of low short old house of, the flank is a cake of to extravagantly put all countries to carve grass in the center of a work and send forth heavy art breathing.Walk into a red workshop, the square knows to look like low short house of, but the inside is the high big space that the very strong props up.

At red C7 areases in the workshop of 201 roomses, CEO Jez in Interbrand world Frampton passionately accepted 《Hsin-ying sells 》 the reporter's interview.I give my CL Shoes practically zero consideration. My golf clubs get plenty of attention and my golf balls demand my full focus

Jez Frampton is a well-known world person, be engaged in a world over a long period of time business market and business enterprise research,,ugg ultra short, consult a work,Each custom nike dunks is an upgrade on the other, but the main thing that women will be getting a comfortable and high performance ride have deep comprehension to the brand.

Speak about Interbrand the research item in the near future, Jez Frampton says:"Since February, this year, we will formally do a business enterprise citizen item research, the research object has China and Japan in Asia, there is England in Europe, Germany, there is the United States in America, Brazil.We will study a business enterprise citizen the image is on the much great degree the behavior of purchasing of influence consumer, it produces to the brand how of influence."

"What kind of content does the business enterprise citizen who extends down from the Corporate Social Responsibility actually have?Which characteristics should a qualified business enterprise citizen have?How does the citizen of the business enterprise practice to create value for brand with the behavior?Would rather say to is what customer pays attention to than say these problems to are what we pay attention tos, the need is from they where of."Jez Frampton says.

《Hsin-ying sells 》 :What kind of content does the business enterprise citizen who extends down from the Corporate Social Responsibility actually have?Where is the differentiation of Corporate Social Responsibility and business enterprise citizen ?

Frampton of Jez:As early as 15 years or 20 year agos, already someone put forward the business enterprise citizen's concept.At that time because Starbucks(Starbucks), bore a gram(Nike) be blamed too low to the employee's welfare, their products chose of raw material not enough environmental protection.Afterwards, these business enterprise annually will a business enterprise citizen's responsibility report.

At business enterprise citizen's one phrase up, be paid attention to more is a petroleum business enterprise, for example hull card, it once directly sinks into bottom of sea the artesian well platform abandonning in the ocean, this resulted in a tremendous pollution for ocean.On this meaning, the business enterprise citizen more emphasizes that the social responsibility of business enterprise is global sport, control business enterprise not good behavior with the social responsibility, then speed up business enterprise to be responsible for own behavior.Of course, Icron is not a CE company itself, it only develops the tech. That's why the company is at CES, looking for partners to take this to market. The only partner trialing ExtremeLink now is in Asia. Donnelly believes that, in the U.S. market, ExtremeLink free satellite tv could sell for less than $299 once manufactured and less in volume

Is a brand own, its behavior more and more to two types of artificial become influence, one is a customer, the another is an employee.If the business enterprise of behavior disobey the business enterprise citizen's morals, if be over a long period of time paid attention to,Since there are many kinds of Louis Vuitton shoes in the market, you are highly recommended to learn about the difference of the replica one and the authentic piece if you are going to buy one of high quality will influence the behavior that the consumer purchases the business enterprise's product as well as influence whether employee would like to be its work.

タグ：ugg ultra short